Go From “Nice Pitch” to
“Tell Me More”

1. Ditch the Name Intro

The first 10–15 seconds of your pitch are the most valuable real estate you have. And yet most founders waste it with:

• “Hi, I’m Alex, and I’m here today to present XTech…”

It’s safe. It’s polite. But it’s forgettable. You’re asking for attention instead of earning it.

Try opening with one of these:

• A Bold, High-Stakes Statement:

  “In the next 5 years, companies that ignore this technology will lose market share — and we’re already helping their competitors catch up.”

• A Curiosity-Sparking Question:

  “What if the biggest threat to cybersecurity isn’t software vulnerabilities… but human behaviour?”

• A Personal Hook with Tension:

  “We had 30 days of runway left. No product-market fit. And then one customer conversation changed everything.”

These approaches show confidence, create emotional stakes, and immediately signal that what’s coming next is worth hearing.

Try This:
Rewrite the opening of your pitch using one of these strategies. If you’re not hooked by your own first sentence, investors won’t be either.

2. Make Them Feel Your Numbers

Investors don’t just want data — they want to feel the opportunity

You know your metrics inside out. But remember, numbers don’t persuade on their own. They need meaning and emotional relevance.

Instead of just saying:

• “We’ve grown MRR by 20% in the last quarter.”

Make them feel the impact:

• “In just 90 days, we added as much recurring revenue as we used to generate in a full year.”

Make your numbers talk using these strategies:

• Frame with Human Impact:

  “Our platform helped one HR team reduce sick-day absences by 30% — saving them the equivalent of one full-time salary.”

• Use Simple, Visual Analogies:

  “Every minute, the market wastes enough energy to power 500 homes for a day. That’s the gap we’re closing.”

• Embed Data in a Story Arc:

  “When we simplified onboarding, adoption jumped 37% in one quarter. But the moment that stuck? One new user said, ‘For the first time, I didn’t feel like I needed a manual just to get started.’ That’s the real win behind the number.”

Try This:
Pick the most impressive number from your pitch deck. Now answer:

• Why does this matter to the investor?

• How does it translate to real-world impact?

Then reframe the stat to highlight its meaning, not just its magnitude.

3. Highlight a Transformation

People don’t remember perfection. They remember what changed.

Think about the last pitch that stuck with you. It probably didn’t describe a flawless journey — it showed what wasn’t working, what changed, and why it mattered.

That’s because our brains are wired to notice contrast.
No friction, no tension? No interest.

Whether you’re describing your market insight, product evolution, or traction, show the before and after clearly. Make the gap between the two feel real and meaningful.

Try framing it like this:

• Before: “We relied on one-time purchases.”
  After: “Now, 70% of our revenue is recurring.”

• Before: “Team meetings were all about fixing what was broken.”
  After: “Now, they’re about building what’s possible.”

This contrast creates emotional stakes and positions you as a founder who knows how to identify problems and drive results — exactly what investors want to see.

Try This:
Look at your pitch narrative. Are you just talking about what’s working now? Or are you clearly showing the journey and the gap you’ve closed? That’s what makes your progress memorable.

Before Your Next Pitch…

Ask yourself:

• Am I earning attention in the first 10 seconds?

• Are my numbers telling a story, not just filling a slide?

• Am I showing how I create transformation and solve real problems?

These are the moments investors remember.

If this guide gave you one actionable insight, put it to work. And if you’d like a second pair of eyes on your pitch — I’d be happy to help you craft a message that doesn’t just inform, but sells.

You have something worth investing in. Let’s make sure they see it.